Tuesday, May 23, 2006

SEO Keynote Speech

Last week's Triangle American Marketing Association's Educational Luncheon on SEO was a huge success. The demand was so high, they actually had to turn people away. Here's a testimonial from Jim Tobin, Chapter President:

"Larry's presentation was incredibly popular. In fact, we sold out, and the energy in the room stayed high throughout his presentations. It was clear that the audience was getting what it hoped for, which was a good introduction to this very important topic. I recommend Larry to marketers everywhere. If you're not up to date on this, you're not up to date."

I gave a 30-minute presentation, followed by a dynamic 15 minute Q&A that could have easily lasted for a couple of hours. Here's an outline of the presentation, entitled Search Engine Marketing:The Differentiator:

Introduction
  • What is Search Engine Marketing?
  • How SEM can add to the Bottom Line
  • Focus on Conversions
The SEO Process
  • Targeting the Right Keywords
  • Optimizing your Content
  • Building Link Popularity
  • Measuring your Results
Action Items
  • Before you Begin
  • Ongoing Tasks
  • Resources
If given an hour, I would have gone more in-depth into these subjects. I'm used to teaching 8-hour days, so 30 minutes was actually a challenge. This SEO keynote speech is great for Marketing Associations, Chamber of Commerce meetings, Universities, and anwhere people want to learn about SEO.

Need an SEO Speaker? Contact Larry Weaver...

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