SEO for PDFs

Are you optimizing the PDFs on your web site for search engines? If you're not sure, you probably aren't. The (good/bad - take your pick) news is that you're not alone. Search for the title "untitled" in Google, and limit your filetype to PDFs. Here's how:
intitle:untitled filetype:pdf

Currently, Google returns nearly 21 million untitled PDFs! Somebody has some work to do...

If you're using Adobe Acrobat, simply choose "File > Document Properties" and you'll see a very intuitive form. Enter your title, description, and keywords - just as you would on a regular web page.

These few extra steps can pay huge dividends in your SEO campaign. You'll often find your PDF documents ranking very well for your targeted keywords.

Need more help? Let me know...