Finding your top ranking pages

You know your site isn't performing well for your targeted keywords. You know you need to work on the content to improve your ratings. But where do you begin?

A good starting point is the pages on your site that already rank best for that keyword. But how do you find them? You find them by performing a search for your keyword - but limiting the results to your site. Here's how:
site:www.yoursite.com your keyword phrase

Here's an example: if I go to MSN and type site:www.ciinc.com seo training into the search box, MSN returns the top ranking pages from my site for that term. I can take that information and do the following:

• Identify existing top-ranking pages to further optimize for that term.
• Ensure that the top pages are the ones that I actually want returned first for that term.
• Pinpoint pages that I don't want to rank well for that term, and adjust them to move them down the list.

You'll also see how the different engines rank your pages, and begin to draw some conclusions. Here are a few results:

• Google SEO Training from Cii
• Yahoo SEO Training from Cii
• MSN SEO Training from Cii